Post by account_disabled on Dec 6, 2023 13:03:57 GMT 8
There are many approaches to selecting elements for grouping that can be effective. In fact, with all the analytics data you have available, you’re only really limited by your imagination. You can look at keywords, individual pages, metrics, and topics, or compare your site with your competitors’.
Nevertheless, there are a few standard ways of going Industry Email List about this that are tried and tested. Newcomers to the concept of SEO segmentation are likely to find at least some of these useful. Branded vs. non-branded keywords A branded keyword is one that includes the name of your company or brand, while a non-branded one doesn’t. For instance, if you’re looking for a new cloud PBX solution for your business, you might search for any of the following: Cloud-hosted PBX Hosted PBX VoIP comms system These are all examples of relevant non-branded keywords. However, if you have a specific supplier in mind, you might search for that company by name instead. That’s why it’s standard practice to try to rank for both types of keywords—to attract potential customers coming from both directions. It’s well known that branded and non-branded keywords tend to perform differently. Branded keywords are by nature more specific, so fewer people are searching on them than on the more generic non-branded ones.
Branded vs. non-branded keywords(Image source: Unsplash) It therefore makes sense that it’s easier to rank higher for branded keywords. They’re generally more stable, in the sense that their position doesn’t change all that much. On the other hand, non-branded keywords will often have a higher search volume but be much more difficult to rank for. It’s crucial to split these two types of keywords into two distinct groups during your segmentation. Otherwise, the subtle but crucial differences in how they’re performing can easily remain hidden.
Nevertheless, there are a few standard ways of going Industry Email List about this that are tried and tested. Newcomers to the concept of SEO segmentation are likely to find at least some of these useful. Branded vs. non-branded keywords A branded keyword is one that includes the name of your company or brand, while a non-branded one doesn’t. For instance, if you’re looking for a new cloud PBX solution for your business, you might search for any of the following: Cloud-hosted PBX Hosted PBX VoIP comms system These are all examples of relevant non-branded keywords. However, if you have a specific supplier in mind, you might search for that company by name instead. That’s why it’s standard practice to try to rank for both types of keywords—to attract potential customers coming from both directions. It’s well known that branded and non-branded keywords tend to perform differently. Branded keywords are by nature more specific, so fewer people are searching on them than on the more generic non-branded ones.
Branded vs. non-branded keywords(Image source: Unsplash) It therefore makes sense that it’s easier to rank higher for branded keywords. They’re generally more stable, in the sense that their position doesn’t change all that much. On the other hand, non-branded keywords will often have a higher search volume but be much more difficult to rank for. It’s crucial to split these two types of keywords into two distinct groups during your segmentation. Otherwise, the subtle but crucial differences in how they’re performing can easily remain hidden.